Visual tools for insight,
reflection and change
Helping people recognise and explore what matters
Insight Visuals offers evidence informed sets of illustrated cards that make thinking, reflection, communication and planning easier. Each card represents a concept — such as a need, strength, relationship, challenge or aspiration.
Designed for adults, teenagers, young children and workplaces, the tools are used in counselling, coaching, education, wellbeing and career development.
How do they work?
People select images that resonate with their experiences or circumstances, then explore what those images mean to them. The cards help bring needs and priorities into focus, open conversations and identify possible ways forward. They can be used individually or in groups.
Tools for thinking, not just communication
More than language aids, Insight Visuals are cognitive tools. Images can stimulate reflection, reveal connections and help people recognise thoughts, feelings and possibilities they may not have previously considered.
Why are they useful?
Recognising what matters is an important step towards better wellbeing, meaning and purpose
Visuals tap into our tacit knowledge, helping us recognise and express thoughts, feelings and experiences that can be difficult to put into words.
Insight Visuals uses our natural ability to interpret images and make connections to help people.
Case studies
See how the tools can be used in everyday situations.
My Story Cards · Recognise what matters
Finding a way through loss and change
After a relationship ends, Vera identifies what helps her feel secure, connected and purposeful…. Read case study
My Path · Supporting teens through transitions
Navigating needs, identity and boundaries when everything feels overwhelming
Jake, 16, explores belonging, independence and boundaries while navigating school and friendships…. Read case study
My Story Kids · Communicate feelings
Helping a child express feelings and concerns
Sonny, seven, uses pictures and stories to talk about friendship, hurt feelings and feeling safe at school…. Read case study
WorkWELL · Find a way forward
Rethinking a career direction
Charlie explores ways to find more meaningful work while protecting his family’s financial security…. Read case study
My Story Cards
Helping people recognise, explore and communicate what matters most
My Story Cards offer a simple, accessible way to reveal what matters most and understand how our needs influence our wellbeing, aspirations and everyday choices. By bringing to the surface knowledge that can be difficult to access or put into words, the images support deeper reflection, self awareness, meaning and purpose.
A truly person centred approach, the images provide the starting point, the viewer provides the meaning.
My Story Cards – My Mob
A culturally relevant therapeutic approach for Mob.
Helping people share what matters to them, build understanding and work towards better wellbeing.
My Path
Exploration and navigation for teenagers
A Visual tool for young people to explore identity, relationships, strengths, challenges, and hopes. Supporting navigation, planning and emotional skills building
WorkWell
Work isn’t just about what you do. It’s about who you want to be
WorkWell helps people explore what matters most for performance, engagement and wellbeing at work. Evidence informed visual prompts support reflection on strengths, needs, workplace relationships, challenges, aspirations and purpose.
My Story Kids
Helping kids understand themselves, express themselves and be understood
A safe, engaging visual approach that helps children explore and communicate feelings, experiences, strengths and needs through pictures, stories, play and conversation.
Grounded in research, designed for real conversations
Insight Visuals draws on research into wellbeing, visual communication, cognitive psychology and how people make sense of their experiences.
Foundational Research explored how these images can help people recognise and communicate personally meaningful needs, evoke thinking and synthesis new information.
These insights inform the development of accessible, evidence informed visual tools designed for practical exploration and planning for use across counselling, education, coaching and wellbeing settings.
The approach is supported by the peer-reviewed article Exploratory Visuals and Text in Qualitative Research Interviews: How Do We Respond?, published in the International Journal of Qualitative Methods.
About the Founder
Insight Visuals was founded by Jude Page PhD, following many years of research and practice focused on understanding what matters to people and how they communicate their experiences, needs and priorities.
Working collaboratively with artists, Jude has translated this knowledge into evidence informed visual tools that help people recognise, explore and communicate ideas that can sometimes be difficult to express in words.
Insight Visuals operates as a social enterprise, bringing together research, visual communication and practical experience to create accessible tools that support meaningful conversations, reflection and person centred practice.
A social enterprise helping care, wellbeing professionals and coaches put person centred practice into action